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Reason for the Sudden Rush in Popularity of People Counter

People counting softwarehelps businesses understand the number of customers walking intothe store. Although people counters started out quite simple with manual clicks in the hand of the guard/doorman, this has evolved quickly to become a smart technology with the ability to generate accurate walk-in counts and other relevant data including customer demographics and staff presence on shopfloor. Why this sudden rise in popularity? The credit goes to the online retailers who have the ready tools to understand customer behaviour and use it to boost revenue and sales. Whenever one notices a drop in the conversion rates, it is easier for them to identify the root cause, thanks to website analytics and customer data. While people counter, during the 1980s, may not have been successful in providing useful insights due to data inaccuracy, with ever-evolving technology, people counter nowadays offer 95% accuracy and the ability to provide critical insights such as visitor age, gender and real-
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How is the Face Recognition-Based Attendance System Transforming the Modern Workforce?

  How do we greet people at work or mark our attendance? A handshake, a hug, and the routine punch-in the biometric system mark our presence. These are some of the ways that we used to do as ever since the pandemic, we were forced to adopt the new social and work-life norms. We are now working from our homes, shopping online, and interacting with each other in inventive ways. Over the past few years, companies adopted advanced technologies to manage the attendance of their staff. The new age  attendance system using face recognition  feature is an absolute blessing in times of pandemic. Facial recognition systems are opted for by companies of all sizes and types as a competent technology helps track the employees as well as ensures safety. Not only that but it also saves the companies from investing their time and money in laborious manual tracking. We all know that attendance tracking and monitoring are essential to all companies despite the industry and their size. The management
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What is footfall counting machine?

  In this digital realm, figuring out how many visitors a store or public place has, how they use the online store, and what promotions are driving effective results is quite easy. However, in the brick and mortar world, it can be difficult to gather retail analytics and generate insight for sales and making choices about marketing and expenses. So, how do you do that? Well, the answer is the Footfall counting machine . How does the footfall counter work? Footfall counter, also known as people counter, is an advanced technology system equipped with sensors that capture movement and combine this with analytics software that helps generate key metrics. You can have accurate and reliable footfall tracking that will help you understand key business data including footfall patterns within the store, the conversion ratio for your store, and the way your store compares to others within the the catchment. Nowadays, footfall counters are everywhere. People counter cameras can be seen i
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3 reasons why people counter camera is essential for retail

Those who operate in the retail industry would agree that collecting anonymised customer data is a priority. In an industry, where margins are quite thin but competition is stiff, businesses that wish to understand their customers should consider these. It will help you increase sales success, personalised experience, and pay attention to targeted ones. It is one of the reasons why  people counter camera  is gaining popularity. This helps you learn about your traffic to your store, and how they interact with your merchandise. As a retailer, you can understand different ways to use this information accurately and efficiently to position your product. Have you ever noticed those overhead devices positioned near doorways or across high-traffic spaces, well, many use that technology to count customer walk-ins? When using the right software, shopper counts for your store can help you uncover new customer insights. Listed below are three ways to leverage the   retail data analytics  d
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