3 reasons why people counter camera is essential for retail

Those who operate in the retail industry would agree that collecting anonymised customer data is a priority. In an industry, where margins are quite thin but competition is stiff, businesses that wish to understand their customers should consider these. It will help you increase sales success, personalised experience, and pay attention to targeted ones.

It is one of the reasons why people counter camera is gaining popularity. This helps you learn about your traffic to your store, and how they interact with your merchandise. As a retailer, you can understand different ways to use this information accurately and efficiently to position your product.

Have you ever noticed those overhead devices positioned near doorways or across high-traffic spaces, well, many use that technology to count customer walk-ins? When using the right software, shopper counts for your store can help you uncover new customer insights.

Listed below are three ways to leverage the  retail data analytics  derived from the people counting solutions combined with iOT

Discern Traffic:  People counting technology help calculate how many people entered as well as exited your stores. By analysing your data, you can understand your busiest shopping days and can plan your inventory as well as staffing levels accordingly. You can compare store performance to understand the traffic rate.

Assess marketing Efforts:  This goes beyond traffic in and out, analytic sensor allows you to analyse all the areas of your store that customers find interesting. They even tell you how people move in your space, which lets you plan your essentials and promotions in high traffic areas. Many grocery or retail stores take advantage of this principle with end caps.

Measure Conversion Rate:  When people counter camera and metrics are compared against sales data, it helps you accurately calculate the conversion rate. Measuring your conversion rate help analyse how successfully you are connecting with the customers. 


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