3 reasons why people counter camera is essential for retail

Those who operate in the retail industry would agree that collecting anonymised customer data is a priority. In an industry, where margins are quite thin but competition is stiff, businesses that wish to understand their customers should consider these. It will help you increase sales success, personalised experience, and pay attention to targeted ones.

It is one of the reasons why people counter camera is gaining popularity. This helps you learn about your traffic to your store, and how they interact with your merchandise. As a retailer, you can understand different ways to use this information accurately and efficiently to position your product.

Have you ever noticed those overhead devices positioned near doorways or across high-traffic spaces, well, many use that technology to count customer walk-ins? When using the right software, shopper counts for your store can help you uncover new customer insights.

Listed below are three ways to leverage the  retail data analytics  derived from the people counting solutions combined with iOT

Discern Traffic:  People counting technology help calculate how many people entered as well as exited your stores. By analysing your data, you can understand your busiest shopping days and can plan your inventory as well as staffing levels accordingly. You can compare store performance to understand the traffic rate.

Assess marketing Efforts:  This goes beyond traffic in and out, analytic sensor allows you to analyse all the areas of your store that customers find interesting. They even tell you how people move in your space, which lets you plan your essentials and promotions in high traffic areas. Many grocery or retail stores take advantage of this principle with end caps.

Measure Conversion Rate:  When people counter camera and metrics are compared against sales data, it helps you accurately calculate the conversion rate. Measuring your conversion rate help analyse how successfully you are connecting with the customers. 


Comments

Post a Comment

Popular posts from this blog

How is the Face Recognition-Based Attendance System Transforming the Modern Workforce?

  How do we greet people at work or mark our attendance? A handshake, a hug, and the routine punch-in the biometric system mark our presence. These are some of the ways that we used to do as ever since the pandemic, we were forced to adopt the new social and work-life norms. We are now working from our homes, shopping online, and interacting with each other in inventive ways. Over the past few years, companies adopted advanced technologies to manage the attendance of their staff. The new age  attendance system using face recognition  feature is an absolute blessing in times of pandemic. Facial recognition systems are opted for by companies of all sizes and types as a competent technology helps track the employees as well as ensures safety. Not only that but it also saves the companies from investing their time and money in laborious manual tracking. We all know that attendance tracking and monitoring are essential to all companies despite the industry and their size. ...
Read more

What is footfall counting machine?

  In this digital realm, figuring out how many visitors a store or public place has, how they use the online store, and what promotions are driving effective results is quite easy. However, in the brick and mortar world, it can be difficult to gather retail analytics and generate insight for sales and making choices about marketing and expenses. So, how do you do that? Well, the answer is the Footfall counting machine . How does the footfall counter work? Footfall counter, also known as people counter, is an advanced technology system equipped with sensors that capture movement and combine this with analytics software that helps generate key metrics. You can have accurate and reliable footfall tracking that will help you understand key business data including footfall patterns within the store, the conversion ratio for your store, and the way your store compares to others within the the catchment. Nowadays, footfall counters are everywhere. People counter cameras can be se...
Read more