Reason for the Sudden Rush in Popularity of People Counter
People counting softwarehelps businesses understand the number of customers walking intothe store. Although people counters started out quite simple with manual clicks in the hand of the guard/doorman, this has evolved quickly to become a smart technology with the ability to generate accurate walk-in counts and other relevant data including customer demographics and staff presence on shopfloor. Why this sudden rise in popularity? The credit goes to the online retailers who have the ready tools to understand customer behaviour and use it to boost revenue and sales. Whenever one notices a drop in the conversion rates, it is easier for them to identify the root cause, thanks to website analytics and customer data. While people counter, during the 1980s, may not have been successful in providing useful insights due to data inaccuracy, with ever-evolving technology, people counter nowadays offer 95% accuracy and the ability to provide critical insights such as visitor age, gender and real-