Reason for the Sudden Rush in Popularity of People Counter

People counting softwarehelps businesses understand the number of customers walking intothe store.

Although people counters started out quite simple with manual clicks in the hand of the guard/doorman, this has evolved quickly to become a smart technology with the ability to generate accurate walk-in counts and other relevant data including customer demographics and staff presence on shopfloor.

Why this sudden rise in popularity?

The credit goes to the online retailers who have the ready tools to understand customer behaviour and use it to boost revenue and sales. Whenever one notices a drop in the conversion rates, it is easier for them to identify the root cause, thanks to website analytics and customer data. While people counter, during the 1980s, may not have been successful in providing useful insights due to data inaccuracy, with ever-evolving technology, people counter nowadays offer 95% accuracy and the ability to provide critical insights such as visitor age, gender and real-time footfall trends.

Listed below are some of the benefits of the people counters:

High Accuracy: Best people counting device comes with an efficiency of 95-98%. While most companies claim that their devices work within this range, there are certain ways for you to understand if the system is really accurate or not. Ask them if the system is bidirectional or unidirectional. In bidirectional systems, the sensors are placed above the entry door and help distinguish between people entering and exiting the space. But with a unidirectional system, you cannot tell if someone is entering or exiting your store. To make data clearer and transparent, it is advised to invest in a system with 3D depth to make it even easier for one to tell adults apart from kids. Further AI and machine learning is helping segregate staff and sundry movement, thus giving actual customer walk-in counts, which helps in getting the right conversions for stores.

Real-time Reporting: Choose a service provider that delivers real-time footfall report along with a dashboard that helps you analyse trends across stores, catchment or cities.

CONCLUSION

Getting an accurate report on people counting with the latest technology will help you make your business better for the future. Find a trusted and leading provider that brings you the best AI-powered people counter software with secure cloud storage and easy-to-understand reports.

 

 

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