What is footfall counting machine?

 

In this digital realm, figuring out how many visitors a store or public place has, how they use the online store, and what promotions are driving effective results is quite easy. However, in the brick and mortar world, it can be difficult to gather retail analytics and generate insight for sales and making choices about marketing and expenses.

So, how do you do that? Well, the answer is the Footfall counting machine.

How does the footfall counter work?

Footfall counter, also known as people counter, is an advanced technology system equipped with sensors that capture movement and combine this with analytics software that helps generate key metrics. You can have accurate and reliable footfall tracking that will help you understand key business data including footfall patterns within the store, the conversion ratio for your store, and the way your store compares to others within the the catchment.

Nowadays, footfall counters are everywhere. People counter cameras can be seen in most public spaces, right from museums and train stations to retail stores. These systems enable station operators or retailers to keep track of all the people walking into the area.

By counting all people that enter and exit the site throughout the day, footfall counters allow you to know how many people are physically on-site at the moment. These automatic counters make it easy to get people counts across multiple entrances and exits,  precisely and  in real-time. Whether you are managing a shopping centre or a building for the general public as well as office space, this information concerning people countingand occupancy of your sites is important for making both strategic and other decisions.

Remember, the information generated by the footfall counting machine can be used to deliver ROI to a business. Connect with companies that provide you with advanced technology footfall counters.