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What is footfall counting machine?

  In this digital realm, figuring out how many visitors a store or public place has, how they use the online store, and what promotions are driving effective results is quite easy. However, in the brick and mortar world, it can be difficult to gather retail analytics and generate insight for sales and making choices about marketing and expenses. So, how do you do that? Well, the answer is the Footfall counting machine . How does the footfall counter work? Footfall counter, also known as people counter, is an advanced technology system equipped with sensors that capture movement and combine this with analytics software that helps generate key metrics. You can have accurate and reliable footfall tracking that will help you understand key business data including footfall patterns within the store, the conversion ratio for your store, and the way your store compares to others within the the catchment. Nowadays, footfall counters are everywhere. People counter cameras can be se...

3 reasons why people counter camera is essential for retail

Those who operate in the retail industry would agree that collecting anonymised customer data is a priority. In an industry, where margins are quite thin but competition is stiff, businesses that wish to understand their customers should consider these. It will help you increase sales success, personalised experience, and pay attention to targeted ones. It is one of the reasons why  people counter camera  is gaining popularity. This helps you learn about your traffic to your store, and how they interact with your merchandise. As a retailer, you can understand different ways to use this information accurately and efficiently to position your product. Have you ever noticed those overhead devices positioned near doorways or across high-traffic spaces, well, many use that technology to count customer walk-ins? When using the right software, shopper counts for your store can help you uncover new customer insights. Listed below are three ways to leverage the   retail data...